Finthro
Finthro is a digital marketplace designed to help creators and affiliates succeed together providing an easy way for creators to showcase their products to a targeted audience while allowing affiliates to promote and earn rewards. The main focus is on creating opportunities and making it accessible for everyone across Africa.
Client
Finthro Management
Service Provided
Brand Identity Design
The Goal:
My goal on Finthro was to create a clear and credible brand identity system that communicates trust, scalability, and financial confidence. The focus was on defining a visual language that positions Finthro as a modern, reliable platform for digital commerce and affiliate-driven growth. I aimed to ensure the brand could translate consistently across product interfaces, marketing assets, and digital touchpoints.
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The Challenge:
The key challenge was crafting a brand identity that could represent multiple use cases and audiences — creators, entrepreneurs, affiliates, and online sellers — without feeling generic or diluted. Finthro needed to feel professional and secure enough for financial transactions, yet approachable and modern for creators. Balancing these emotional cues through color, typography, and visual structure required careful restraint and strategic design decisions.
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The Result
The final result is a cohesive and flexible brand identity that supports Finthro’s positioning as an all-in-one commerce and affiliate platform. The visual system establishes consistency, reinforces trust, and scales seamlessly across product UI, marketing materials, and digital platforms. This project highlights my ability to translate business goals into a strong, adaptable brand identity that works in real-world, growth-focused products.
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