cassie.ai
Cassie.ai is an AI-powered social media workspace designed to help creators and brands move seamlessly from content strategy to execution. It brings ideation, publishing, automation, and previews into one intelligent flow — eliminating the friction of managing multiple platforms.
Client
Cassie.ai
Service Provided
Web Design, Web Development
The Goal:
My goal on this project was to design a modern AI-driven social media product that feels clear, supportive, and scalable. I focused on creating an interface that communicates trust, reduces cognitive load, and visually explains complex workflows at a glance. Beyond aesthetics, the objective was to demonstrate strong product thinking — showing how AI, publishing, and multi-platform management can live comfortably within a single, intuitive system.
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The Challenge:
One of the main challenges was balancing feature density with clarity. The product needed to support content creation, automation, previews, and multi-platform publishing without overwhelming the user. Another challenge was positioning AI correctly within the interface. Rather than making AI feel dominant or intrusive, I had to design it as a subtle, helpful presence that supports the workflow without taking creative control away from the user. Finally, designing for multiple platforms required careful attention to hierarchy, spacing, and layout — ensuring each platform felt represented while keeping the interface visually calm.
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The Result
The final result is a cohesive, AI-powered product interface and visual identity that demonstrates how complex social media workflows can be simplified through thoughtful design. The system presents a clear publishing flow, consistent visual language, and scalable layout that works across devices. The design highlights my ability to translate abstract product ideas into functional, polished UI and brand in general — while maintaining a strong balance between usability and visual identity.
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